Intro to Revenue Management

The aim of this course is to develop a critical understanding of Revenue Management techniques and how to apply them in your business. Delegates will understand what is required to begin to develop a revenue management culture within their organisation.

Understanding Demand
The key to results is “understanding”. In this module, delegates will learn not only how to segment and forecast their demand, but also the importance of this often overlooked area.

 Topics include:
- C&E Segmentation
- C&E Forecasting
- The importance of Data Integrity and Tracking all demand
- Understanding Demand Patterns

Creating Demand
Whatever our job title, we are all in Sales! In this module we will cover the importance of strategic and tactical pricing strategies, and various ways to negotiate and close a sale.

 Topics include:
- Pricing Strategies
- Concession Banks
- Selling and Distribution Strategies
- Creative Marketing Initiatives

Managing Demand
In order to maximise every opportunity, it is essential that delegates understand how to manage their demand levels through a variety of tactics.

Topics include:
- C&E Yield Tactics
- Effective Diary Management
- Displacement Analysis
- Dual Quoting

Monitoring Performance
Decisions should be made using data and intelligence rather than just “gut feel”. In this module, delegates will learn what information is available internally and externally to help make more informed decisions.

Topics include:
- C&E Revenue Metrics
- Dashboard Reporting
- Top 10 Reports
- Market Intelligence

Who is this course for?

Anyone who would like to understand the core principles of revenue management and how to apply the principles to their C&E business.

Price
£399 + VAT - 2 days